To meet changing business and market requirements, digital transformation is the process of employing digital technology to build new — or adapt current — business processes, culture, and consumer experiences. Digital transformation is the redesigning of business in the digital age. It extends beyond typical jobs such as sales, marketing, and customer service. Instead, digital transformation begins and ends with how you perceive and interact with customers. With digital technology on our side, we have the opportunity to rethink how we do business — how we engage our customers — as we move from paper to spreadsheets to smart applications for business management.
Benefits of digital transformation
- Increase customer satisfaction
- Drives data based insights
- Enables software monetization
- Enables high-quality user experience
- Encourages collaboration & increases communication
- Limits human error
- Encourages an environment of employee excellence
- Increases operational efficiency.